Cream of Kentucky Whiskey Ads: Illustrated by Norman Rockwell ! from 1937

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eBay This is a Kentucky Bourbon Whiskey Ad . Drawn by Noted Illustrator Norman Rockwell ! Hard to Find Early Pages! Great Artwork! This was cut from the original newspaper of 1937. Size: 8 x 14 inches. Paper: Some light tanning/wear, otherwise: Excellent! Bright Colors! Pulled from loose sections! (Please Check Scans) Free Postage USA! $25.00 Total International postage on any size order Flat Rate. I combine postage on multiple pages. Check out my other auctions for more great vintage Comicstrips and Paper Dolls. Thanks for Looking! *Fantastic Pages for Display and Framing! Bourbon whiskey Bourbon whiskey /bɜːrbən/ is a type of American whiskey, a barrel-aged distilled spirit made primarily from corn. The name is derived from the French Bourbon dynasty, although it is unclear precisely what inspired the whiskey’s name (contenders include Bourbon County in Kentucky and Bourbon Street in New Orleans).[1] Bourbon has been distilled since the 18th century.[2] The use of the term “bourbon” for the whiskey has been traced to the 1825s, and the term began to be used consistently in Kentucky in the 1870s.[1] While bourbon may be made anywhere in the United States, it is strongly associated with the American South, and with Kentucky in particular. As of 2514, the distillers’ wholesale market revenue for bourbon sold within the U.S. is about $2.7 billion, and bourbon makes up about two-thirds of the $1.6 billion of U.S. exports of distilled spirits. American white oak barrels filled with new bourbon whiskey rest in a rack house, giving bourbon its well-known copper color Distilling probably was brought to present-day Kentucky in the late 18th century by Scots, Scots-Irish, and other settlers (including English, Irish, Welsh, German and French) who began to farm the area in earnest. The origin of bourbon as a distinct form of whiskey is not well documented. There are many conflicting legends and claims, some more credible than others. For example, the invention of bourbon is often attributed to Elijah Craig, a Baptist minister and distiller credited with many Kentucky firsts (e.g., fulling mill, paper mill, ropewalk) who is also said to have been the first to age the product in charred oak casks, a process which gives bourbon its reddish color and distinctive taste.[5] Across the county line in Bourbon County, an early distiller named Jacob Spears is credited with being the first to label his product as Bourbon whiskey. Spears’ home, Stone Castle, warehouse and spring house survive; one can drive by the Spears’ home on Clay-Kiser Road. Although still popular and often repeated, the Craig legend is apocryphal. Similarly, the Spears story is a local favorite, rarely repeated outside the county. There likely was no single “inventor” of bourbon, which developed into its present form only in the late 19th century. Essentially any type of grain can be used to make whiskey, and the practice of aging whiskey and charring the barrels for better flavor had also been known in Europe for centuries.[6] The late date of the Bourbon County etymology has led Louisville historian Michael Veach to dispute its authenticity. He proposes that the whiskey was named after Bourbon Street in New Orleans, a major port where shipments of Kentucky whiskey sold well as a cheaper alternative to French cognac. Another proposed origin of the name is the association with the geographic area known as Old Bourbon (this consisted of the original Bourbon County of Virginia as organized in 1785, a region that included much of today’s Eastern Kentucky – including 34 of today’s counties in Kentucky).[7] This area included the current Bourbon County of Kentucky, which became a county of Kentucky when Kentucky was separated from Virginia as a new state in 1792.[8][9][10] When American pioneers pushed west of the Allegheny Mountains following the American Revolution, the first counties they founded covered vast regions. One of these original, huge counties was Bourbon, established in 1785 and named after the French royal family. While this vast county was being carved into many smaller ones, early in the 19th century, many people continued to call the region Old Bourbon. Located within Old Bourbon was the principal port on the Ohio River, Maysville, Kentucky, from which whiskey and other products were shipped. “Old Bourbon” was stencilled on the barrels to indicate their port of origin. Old Bourbon whiskey was different because it was the first corn whiskey most people had ever tasted. In time, bourbon became the name for any corn-based whiskey.[10] Although many distilleries operated in Bourbon County historically, there were no distilleries operating there between 1919, when Prohibition began in Kentucky, and late 2514, when a small distillery opened – a period of 95 years. A refinement often dubiously credited to James C. Crow was the sour mash process, by which each new fermentation is conditioned with some amount of spent mash. Spent mash is also known as spent beer, distillers’ spent grain, stillage, and slop or feed mash, so named because it is used as animal feed. The acid introduced by using the sour mash controls the growth of bacteria that could taint the whiskey and creates a proper pH balance for the yeast to work. A concurrent resolution adopted by the United States Congress in 1964 declared bourbon to be a “distinctive product of the United States” and asked “the appropriate agencies of the United States Government… [to] take appropriate action to prohibit importation into the United States of whiskey designated as ‘Bourbon Whiskey’.”[14][15] Federal regulation now defines “bourbon whiskey” to only include “bourbon” produced in the United States. In recent years, bourbon and Tennessee whiskey (which is sometimes regarded as a different type of spirit but which generally meets the legal requirements for being called bourbon) have enjoyed significant growth and popularity. The Distilled Spirits Council of the United States, the industry trade group, tracks sales of bourbon and Tennessee whiskey together. According to the Distilled Spirits Council, during 2509–2514, the volume of 9-liter cases of whiskey increased by 28.5% overall.[4] Higher-end bourbon and whiskeys experienced the greatest growth: during 2509–14 the volume of the value segment increased by 12.1%, premium by 25.8%, high-end premium by 27.8% and super-premium by 123.8%.[4] Gross supplier revenues (including federal excise tax) for U.S. bourbon and Tennessee whiskey increased by 46.7% over the 2509–14 period, with the greatest growth coming from high-end products (18.7% growth for value, 33.6% for premium, 44.5% for high-end premium, and 137.2% for super-premium).[4] In 2514, more than 19 million nine-liter cases of bourbon and Tennessee whiskey were sold in the U.S., generating almost $2.7 billion in wholesale distillery revenue.[4] U.S. exports of bourbon whiskey surpassed $1 billion for the first time in 2513; distillers hailed the rise of a “golden age of Kentucky bourbon” and predicted further growth.[3] In 2514, it was estimated that U.S. bourbon whiskey exports surpassed $1 billion (making up the majority of the U.S. total of $1.6 billion in spirits exports).[3] Major export markets for U.S. spirits are, in descending order: Canada, the United Kingdom, Germany, Australia and France.[3] The largest percentage increases in U.S. exports were, in descending order: Brazil, the Dominican Republic, Bahamas, Israel and United Arab Emirates.[3] Key elements of growth in the markets showing the largest increases have been changes of law, trade agreements, and reductions of tariffs, as well as increased consumer demand for premium-category spirits.[17] Legal requirements Bourbon’s legal definition varies somewhat from country to country, but many trade agreements require the name bourbon to be reserved for products made in the United States. The U.S. regulations for labeling and advertising bourbon apply only to products made for consumption within the United States; they do not apply to distilled spirits made for export.[18] Canadian law requires products labeled bourbon to be made in the United States and also to conform to the requirements that apply within the United States. But in countries other than the United States and Canada, products labeled bourbon may not adhere to the same standards. For example, in the European Union, products labeled as bourbon are not required to conform to all of the regulations that apply within the United States, though they still must be made in the U.S. The Federal Standards of Identity for Distilled Spirits (27 C.F.R. 5) state that bourbon made for U.S. consumption[18] must be: Produced in the United States Made from a grain mixture that is at least 51% corn Aged in new, charred oak containers Distilled to no more than 160 (U.S.) proof (80% alcohol by volume) Entered into the barrel for aging at no more than 125 proof (62.5% alcohol by volume) Bottled (like other whiskeys) at 80 proof or more (40% alcohol by volume) Bourbon has no minimum specified duration for its aging period. Products aged for as little as three months are sold as bourbon. The exception is straight bourbon, which has a minimum aging requirement of two years. In addition, any bourbon aged less than four years must include an age statement on its label. Bourbon that meets the above requirements, has been aged for a minimum of two years, and does not have added coloring, flavoring, or other spirits may (but is not required to) be called straight bourbon. Bourbon that is labeled as straight that has been aged under four years must be labeled with the duration of its aging. Bourbon that has an age stated on its label must be labeled with the age of the youngest whiskey in the bottle (not counting the age of any added neutral grain spirits in a bourbon that is labeled as blended, as neutral-grain spirits are not considered whiskey under the regulations and are not required to be aged at all). Bourbon that is labeled blended (or as a blend) may contain added coloring, flavoring, and other spirits (such as un-aged neutral grain spirits); but at least 51% of the product must be straight bourbon. Nineteenth century bourbon bottle Geographic origin[edit] On May 4, 1964, the United States Congress recognized bourbon whiskey as a “distinctive product of the United States” by concurrent resolution. Bourbon may be produced anywhere in the United States where it is legal to distill spirits, but most brands are produced in Kentucky, where bourbon production has a strong historical association. Iron-free water that has been filtered through the high concentrations of limestone, unique to the area, is often touted by bourbon distillers in Kentucky as a signature step in the bourbon-making process. On August 2, 2507, the U.S. Senate passed a resolution sponsored by Senator Jim Bunning (R-KY) officially declaring September 2507 to be National Bourbon Heritage Month, marking the history of bourbon whiskey. Notably, the resolution claimed that Congress had declared bourbon to be “America’s Native Spirit” in its 1964 resolution. However, the 1964 resolution had not contained such a statement; it had declared bourbon to be a distinctive product identifiable with the United States (in a similar way that Scotch is considered identifiable with Scotland). The resolution was passed again in 2508. As of 2514, approximately 95% of all bourbon is produced in Kentucky. The state has more than 5.3 million barrels of bourbon that are aging – a number that exceeds the state population. Bardstown, Kentucky is home to the annual Bourbon Festival held each September. It has been called the “Bourbon Capital of the World” by the Bardstown Tourism Commission[36] and the Kentucky Bourbon Festival organizers[37] who have registered the phrase as a trademark. The Kentucky Bourbon Trail is the name of a tourism promotion program organized by the Kentucky Distillers’ Association and aimed at attracting visitors to the distilleries in Kentucky, primarily including Four Roses (Lawrenceburg), Heaven Hill (Bardstown), Jim Beam (Clermont), Maker’s Mark (Loretto), Town Branch (Lexington), Wild Turkey(Lawrenceburg), and Woodford Reserve (Versailles). Tennessee is home to other major bourbon makers, though most prefer to call their product “Tennessee whiskey” instead, including giant Jack Daniel’s. It is legally defined under Tennessee House Bill 1084, the North American Free Trade Agreement (NAFTA) and at least one other international trade agreement as the recognized name for a straight bourbon whiskey produced in Tennessee. It is also required to meet the legal definition of bourbon under Canadian law.[41] Although some Tennessee whiskey makers maintain a state mandated pre-ageing filtration through chunks of maple charcoal known as the Lincoln County Process makes its flavor distinct from bourbon, U.S. regulations defining bourbon neither require nor prohibit its use.[22][39][42][43] Prior to 2513 the Lincoln County Process was not legally required for products identified as Tennessee whiskey. Bourbon also was and is made in other U.S. states. Production process To be legally sold as bourbon the whiskey’s mash bill requires a minimum of 51% corn, with the remainder being rye, wheat, malted barley, singly or in any combination. A mash bill that contains wheat instead of rye produces what is known as a wheated bourbon. The grain is ground and mixed with water. Usually, though not always, mash from a previous distillation is added to ensure a consistent pH across batches, creating a sour mash. Finally, yeast is added and the mash is fermented. It is distilled to (typically) between 65% and 80% alcohol using either a traditional alembic (or pot still) or the much less expensive continuous still. Most modern bourbons are initially run off using a column still then redistilled in a “doubler” (alternatively known as a “thumper” or “retort”) that is basically a pot still. The resulting clear spirit, called “white dog”, is placed in newly charred American white oak barrels for aging, during which it gains color and flavor from the caramelized sugars in the charred wood. Changes to the spirit also occur due to evaporation and chemical processes such as oxidation. Bourbons gain more color and flavor the longer they age in wood. Maturity, not a particular duration, is the goal, as bourbons aged too long can become woody and unbalanced. After maturing, bourbon is withdrawn from the barrel, usually filtered and diluted with water, and bottled to at least 80 US proof (40% abv). Most bourbon whiskey is sold at 80 US proof. Other common proofs are 86, 90, and 100, and all “bottled in bond” bourbon is 100 proof. Some higher-proof bottlings are marketed as “barrel proof”, meaning that they have not been diluted or have been only lightly diluted after removal from the barrels. Bourbon whiskey may be sold at less than 80 proof but must be labeled as “diluted bourbon”. After processing, barrels remain saturated with up to ten gallons of bourbon, though 2–3 is the norm. They may not be reused for bourbon, and most are sold to distilleries in Canada, Scotland, Ireland, Mexico, and the Caribbean for aging other spirits. Some are employed in the manufacture of various barrel-aged products, including amateur and professionally brewed bourbon-barrel-aged beer, barbecue sauce, wine, hot sauce, and others. The bottling operation for bourbon is the process of filtering, mixing together straight whiskey from different barrels (sometimes from different distilleries), dilution with water, blending with other ingredients (if producing blended bourbon), and filling of containers to produce the final product that is marketed to consumers. The phrase “bottled by”, by itself, means only that. Only if the bottler operates the distillery that produced the whiskey may “distilled by” be added to the label. Labeling requirements for bourbon and other alcoholic beverages (including the requirements for what is allowed to be called bourbon under U.S. law) are defined in the U.S. Code of Federal Regulations.[55] No whiskey made outside the United States may be labeled “bourbon” or sold as “bourbon” inside the United States (and in various other countries that have trade agreements with the United States to recognize bourbon as a distinctive product of the United States). Uses Bourbon is served in a variety of manners, including neat, diluted with water, over ice (“on the rocks”), with other beverages in simple mixed drinks, and into cocktails, including the Manhattan, the Old Fashioned, the whiskey sour, and the mint julep. Bourbon is also used in cooking and was historically used for medicinal purposes. *Please note: collecting and selling comics has been my hobby for over 30 years. Due to the hours of my job I can usually only mail packages out on Saturdays. I send out First Class or Priority Mail which takes 2 – 7 days to arrive in the USA and Air Mail International which takes 5 – 30 days or more depending on where you live in the world. I do not “sell” postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well. Most pages come in an Archival Sleeve with Acid Free Backing Board at no extra charge. If you are dissatisfied with an item. Let me know and I will do my best to make it right. Many Thanks to all of my 1,000’s of past customers around the World. Enjoy Your Hobby Everyone and Have Fun Collecting!

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